Welcome to Our New Home

Brian Hoffman filming a recipe
President and Chief Creative Officer Brian Hart Hoffman uses the video production kitchen for a virtual baking class.

When the Hoffice on 2nd was designed, it was built with Hoffman Media’s future in mind. “The new office with a video studio and gigantic test kitchen positions the company for growth in the digital space in addition to print,” Phyllis says. Countertops draped in sleek Silestone by Cosentino and gorgeous gas cooktops fill each of the 12 kitchen workstations that sit side-by-side in a massive open area. Two additional kitchens—one suited for photo shoots and demonstrations and another outfitted with technology for video production—mimic everything we love about a well-designed home kitchen. There are gas cooktops, electric ovens, and everyday home appliances. “While the space may look professional with its finishes, it’s actually one big home kitchen,” Brian says. A kitchen with this number of cooks requires lots of ovens, and the new kitchen is outfitted with 28. There are also eight commercial refrigerators, four freezers, and a pair of commercial-grade dishwashers that Test Kitchen Director Laura Crandall says are an unexpected favorite part of the kitchen, as they clean dishes in just 90 seconds.

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